Brave | Rewarding Consumers
Adding a competitive twist to the web browser landscape
Brave is a software company that first launched a web browser in 2016. In a nutshell Brave is revolutionizing the way people interact with the internet starting with Brave Browser.
Browsers are the gateway to the internet, the software applications that allow users to view web pages. Brave has changed the landscape by supplying privacy, removing ads, and serving ads to users who opt in. Users can be rewarded for their attention with Basic Attention Tokens (BAT), a digital currency which provides a very unique incentive to use Brave.
Most leading browsers haven’t been principal drivers of revenue. As a result Chrome (Google), Safari (Apple), and Edge (Microsoft) constitute a large segment of the market. These industry titans have created browsers as ancillary services that support other products and sources of revenue. Currently, much of the revenue generated from browsers is generated via royalties from the default search engine.
In the current market the bargaining power of the buyers, in this case search engines, is high. There are only a few big players buying (default search rights) that are also the largest suppliers (Browsers). This however, is specific to competitors generating revenue primarily from royalties. Brave on the other hand has the ability to generate revenue via 1st party ads across sites explored with the browser.
As a substitute to the largest browsers, Brave provides three unique features.
Privacy
Ad Blocking
Rewarding BAT to users that opt into Brave ads
These three items are in addition to the main features of common browsers. This places Brave in a seemingly advantageous position to gain market share. It will be exciting to monitor growth, industry response, and consumer adaptation moving forward.